square google analytics

  For those of you that have read my blog before, you’ll know how much I enjoy integrating Google Analytics with 3rd party data sources for analysis beyond your typical website and mobile app behaviors. Earlier last year, I wrote a couple posts about extending Slackalytics in Google Analytics and this technique inspired me to… Read More


The user ID feature in Google Analytics is a valuable one that all websites and mobile apps should use when tracking cross-device behavior, but what if you want to understand how specific users are behaving? For example, imagine that you have an internal mobile app where your user needs to login to access the app, and you… Read More


Google Data Studio Logo

  Google made a number of announcements at their Google Performance Summit today, but one of the biggest was releasing Google Data Studio for all customers. This product was previously announced a couple months ago when Google released the Google Analytics 360 suite, but it was limited to 360 (Premium) customers. Now everyone has access… Read More


I commonly get the question: “How did you learn Google Analytics and what resources can I look at to get started?”. Well the route I took to learn Google Analytics was rather unconventional. It was 2008 and I was graduating school. Yes, what an awful time to be graduating in the midst of a recession. I… Read More


I ran across a tweet today about a new user explorer report exposed in Google Analytics, and was lucky enough to see it exposed in one of my accounts. So far this report is in beta mode and not available to everyone (free and Premium), so I’m sure it’s being slowly rolled out. Note: This… Read More


I was recently inspired by Simo Ahava‘s post to send weather data to Google Analytics, so I decided to do the same with stock market data. This demo could be particularly useful for any publicly traded company with some of the following applications: Investor relations websites Analyzing trends in stock performance and website user behavior Measuring online sales data… Read More


Google recently announced autotrack for Universal Analytics, and it enables websites to automatically track common interactions for websites using Google Analytics. I was initially excited, but it should be known that it’s not for everyone. Autotrack enables you to track the following without as much code for a traditional implementation: Event tracking Media query and breakpoint… Read More


I just got my Flic in the mail and was really impressed with the possibilities it has to connect the offline world with the digital world. I originally bought it to try out a couple app ideas, and quickly realized how I could easily integrate it with Google Analytics. In this post we’ll use the Google… Read More