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I have performed a lot of Google Tag Manager implementations for websites, and sometimes the most time consuming part can be getting your container up and running. Assuming I’m not running into any monthly hit limitations, I like to start out with a baseline of configurations by importing a GTM container template. This template contains all… Read More


I have worked with Brightcove in the past and really liked it as a video delivery service. Most of my experience was with their Smart Player, and I recently had the chance to work more with their new Brightcove Player that’s built off of VideoJS. The new Brightcove player already has a Google Analytics plugin,… Read More


As someone that works on the agency side, it’s always important for me to understand that the client might make content updates to a website without thinking of creating tags to track key interactions. It happens. Have you or anyone you know added a PDF to a website and then wanted to know how many… Read More


Tracking 404 pages is particularly important because no one wants to land on one (unless it’s entertaining), and it can potentially hurt your search rankings. Note that I highly recommend you make sure Google Webmaster Tools is implemented to detect any 404 errors that Google might be picking up. I also like to use Link Sleuth… Read More


When analyzing a blog with a lot of posts, it can sometimes get daunting to cut through that data using just the post titles. With the help from Google Tag Manager and a little extra code, sending custom dimensions to Google Analytics allows you to easily gain more insights without manual work. In this post we’ll… Read More


I was recently playing around with the Chrome Experiments for Virtual Reality, and I realized some of the interesting insights you can gain using the gyroscope coordinates from your mobile device. For example, if I’m on the roller coaster experiment, where do users look when they’re in certain parts of the experience? If I’m speeding down a… Read More


I recently implemented Disqus comments on my blog and have used them in the past. They’re great for allowing users to post a comment with their social media account. It’s also really easy to implement on any website. In this post, we’ll take a look at how you can track comments in Google Analytics using… Read More


Often times when analyzing a blog, people ask how their posts are performing. That’s easy right? Just run a report in Google Analytics by Page Title. Yes, that works, but what if you want to export that report for a presentation and find that the title of your posts read ‘Post Name | Blog Title’.… Read More


Since I recently set up my blog, I decided to use Jetpack’s sharing widgets on all of my post pages. It’s super easy to set up and I didn’t feel like using the traditional native sharing widgets from the social networks. The only downfall of this route is that it doesn’t display the share count,… Read More