I ran across a tweet today about a new user explorer report exposed in Google Analytics, and was lucky enough to see it exposed in one of my accounts. So far this report is in beta mode and not available to everyone (free and Premium), so I’m sure it’s being slowly rolled out. Note: This… Read More


I was recently inspired by Simo Ahava‘s post to send weather data to Google Analytics, so I decided to do the same with stock market data. This demo could be particularly useful for any publicly traded company with some of the following applications: Investor relations websites Analyzing trends in stock performance and website user behavior Measuring online sales data… Read More


I have worked with Brightcove in the past and really liked it as a video delivery service. Most of my experience was with their Smart Player, and I recently had the chance to work more with their new Brightcove Player that’s built off of VideoJS. The new Brightcove player already has a Google Analytics plugin,… Read More


Google recently announced autotrack for Universal Analytics, and it enables websites to automatically track common interactions for websites using Google Analytics. I was initially excited, but it should be known that it’s not for everyone. Autotrack enables you to track the following without as much code for a traditional implementation: Event tracking Media query and breakpoint… Read More


I just got my Flic in the mail and was really impressed with the possibilities it has to connect the offline world with the digital world. I originally bought it to try out a couple app ideas, and quickly realized how I could easily integrate it with Google Analytics. In this post we’ll use the Google… Read More


This is my second post on using Slackalytics. If you haven’t already set up Google Analytics and Slack, check out my previous post on Customizing and Setting Up Reports Using Slackalytics. In this post we’ll take a look at how to pass emojis and @mentions in to Google Analytics. New Custom Dimensions For both of… Read More


As someone that works on the agency side, it’s always important for me to understand that the client might make content updates to a website without thinking of creating tags to track key interactions. It happens. Have you or anyone you know added a PDF to a website and then wanted to know how many… Read More


I recently stumbled upon Nico Miceli‘s post on sending Slack data to Google Analytics, so I decided to take a look at how I could use this app to analyze Slack activity. We have multiple Slack teams with multiple channels where I work, and it has really helped us collaborate on all levels. We mostly use… Read More


Tracking 404 pages is particularly important because no one wants to land on one (unless it’s entertaining), and it can potentially hurt your search rankings. Note that I highly recommend you make sure Google Webmaster Tools is implemented to detect any 404 errors that Google might be picking up. I also like to use Link Sleuth… Read More