I just got my Flic in the mail and was really impressed with the possibilities it has to connect the offline world with the digital world. I originally bought it to try out a couple app ideas, and quickly realized how I could easily integrate it with Google Analytics. In this post we’ll use the Google… Read More


This is my second post on using Slackalytics. If you haven’t already set up Google Analytics and Slack, check out my previous post on Customizing and Setting Up Reports Using Slackalytics. In this post we’ll take a look at how to pass emojis and @mentions in to Google Analytics. New Custom Dimensions For both of… Read More


As someone that works on the agency side, it’s always important for me to understand that the client might make content updates to a website without thinking of creating tags to track key interactions. It happens. Have you or anyone you know added a PDF to a website and then wanted to know how many… Read More


I recently stumbled upon Nico Miceli‘s post on sending Slack data to Google Analytics, so I decided to take a look at how I could use this app to analyze Slack activity. We have multiple Slack teams with multiple channels where I work, and it has really helped us collaborate on all levels. We mostly use… Read More


Tracking 404 pages is particularly important because no one wants to land on one (unless it’s entertaining), and it can potentially hurt your search rankings. Note that I highly recommend you make sure Google Webmaster Tools is implemented to detect any 404 errors that Google might be picking up. I also like to use Link Sleuth… Read More


When analyzing a blog with a lot of posts, it can sometimes get daunting to cut through that data using just the post titles. With the help from Google Tag Manager and a little extra code, sending custom dimensions to Google Analytics allows you to easily gain more insights without manual work. In this post we’ll… Read More


I was recently playing around with the Chrome Experiments for Virtual Reality, and I realized some of the interesting insights you can gain using the gyroscope coordinates from your mobile device. For example, if I’m on the roller coaster experiment, where do users look when they’re in certain parts of the experience? If I’m speeding down a… Read More


I recently implemented Disqus comments on my blog and have used them in the past. They’re great for allowing users to post a comment with their social media account. It’s also really easy to implement on any website. In this post, we’ll take a look at how you can track comments in Google Analytics using… Read More


Often times when analyzing a blog, people ask how their posts are performing. That’s easy right? Just run a report in Google Analytics by Page Title. Yes, that works, but what if you want to export that report for a presentation and find that the title of your posts read ‘Post Name | Blog Title’.… Read More