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Just a couple months ago, Google announced the free version of Google Optimize, their newest product for running tests websites. If you haven’t signed up for the free version, it’s currently running in a closed beta and you can request access here. I was lucky enough to be granted access and the product truly meets… Read More

I commonly get the question: “How did you learn Google Analytics and what resources can I look at to get started?”. Well the route I took to learn Google Analytics was rather unconventional. It was 2008 and I was graduating school. Yes, what an awful time to be graduating in the midst of a recession. I… Read More

I was recently inspired by Simo Ahava‘s post to send weather data to Google Analytics, so I decided to do the same with stock market data. This demo could be particularly useful for any publicly traded company with some of the following applications: Investor relations websites Analyzing trends in stock performance and website user behavior Measuring online sales data… Read More

I have worked with Brightcove in the past and really liked it as a video delivery service. Most of my experience was with their Smart Player, and I recently had the chance to work more with their new Brightcove Player that’s built off of VideoJS. The new Brightcove player already has a Google Analytics plugin,… Read More

Google recently announced autotrack for Universal Analytics, and it enables websites to automatically track common interactions for websites using Google Analytics. I was initially excited, but it should be known that it’s not for everyone. Autotrack enables you to track the following without as much code for a traditional implementation: Event tracking Media query and breakpoint… Read More

As someone that works on the agency side, it’s always important for me to understand that the client might make content updates to a website without thinking of creating tags to track key interactions. It happens. Have you or anyone you know added a PDF to a website and then wanted to know how many… Read More

Tracking 404 pages is particularly important because no one wants to land on one (unless it’s entertaining), and it can potentially hurt your search rankings. Note that I highly recommend you make sure Google Webmaster Tools is implemented to detect any 404 errors that Google might be picking up. I also like to use Link Sleuth… Read More

When analyzing a blog with a lot of posts, it can sometimes get daunting to cut through that data using just the post titles. With the help from Google Tag Manager and a little extra code, sending custom dimensions to Google Analytics allows you to easily gain more insights without manual work. In this post we’ll… Read More

I was recently playing around with the Chrome Experiments for Virtual Reality, and I realized some of the interesting insights you can gain using the gyroscope coordinates from your mobile device. For example, if I’m on the roller coaster experiment, where do users look when they’re in certain parts of the experience? If I’m speeding down a… Read More

I recently implemented Disqus comments on my blog and have used them in the past. They’re great for allowing users to post a comment with their social media account. It’s also really easy to implement on any website. In this post, we’ll take a look at how you can track comments in Google Analytics using… Read More