Audience targeting with Google Analytics Building audiences is by far one of the top features you can take advantage of in Google Analytics. First party audiences in GA not only let you target and re-market users in AdWords and DoubleClick Bid Manager (DBM), but you can also use them to personalize the site experience with Google Optimize 360 or even… Read More
Configuring Accounts, Properties and Views in Google Analytics I get asked a lot of times how you should create and organize accounts, properties and views in Google Analytics, but I typically answer that with a lot of questions. The true answer is that there is no ‘one’ answer to the question. It all depends on your website(s)/app(s) structure and your business needs. In… Read More
Integrating Square with Google Analytics For those of you that have read my blog before, you’ll know how much I enjoy integrating Google Analytics with 3rd party data sources for analysis beyond your typical website and mobile app behaviors. Earlier last year, I wrote a couple posts about extending Slackalytics in Google Analytics and this technique inspired me to… Read More
Measure User Behavior With Google Analytics, Sheets and Data Studio The user ID feature in Google Analytics is a valuable one that all websites and mobile apps should use when tracking cross-device behavior, but what if you want to understand how specific users are behaving? For example, imagine that you have an internal mobile app where your user needs to login to access the app, and you… Read More
Introducing Free Version of Google Data Studio Google made a number of announcements at their Google Performance Summit today, but one of the biggest was releasing Google Data Studio for all customers. This product was previously announced a couple months ago when Google released the Google Analytics 360 suite, but it was limited to 360 (Premium) customers. Now everyone has access… Read More
Getting Up To Speed With Google Analytics I commonly get the question: “How did you learn Google Analytics and what resources can I look at to get started?”. Well the route I took to learn Google Analytics was rather unconventional. It was 2008 and I was graduating school. Yes, what an awful time to be graduating in the midst of a recession. I… Read More
Introducing The New User Explorer Report In Google Analytics I ran across a tweet today about a new user explorer report exposed in Google Analytics, and was lucky enough to see it exposed in one of my accounts. So far this report is in beta mode and not available to everyone (free and Premium), so I’m sure it’s being slowly rolled out. Note: This… Read More
Analyze Stock Market Data in Google Analytics using GTM I was recently inspired by Simo Ahava‘s post to send weather data to Google Analytics, so I decided to do the same with stock market data. This demo could be particularly useful for any publicly traded company with some of the following applications: Investor relations websites Analyzing trends in stock performance and website user behavior Measuring online sales data… Read More
Google Analytics Autotracker: Awesome, But Not for Everyone Google recently announced autotrack for Universal Analytics, and it enables websites to automatically track common interactions for websites using Google Analytics. I was initially excited, but it should be known that it’s not for everyone. Autotrack enables you to track the following without as much code for a traditional implementation: Event tracking Media query and breakpoint… Read More
Integrating Flic With Google Analytics I just got my Flic in the mail and was really impressed with the possibilities it has to connect the offline world with the digital world. I originally bought it to try out a couple app ideas, and quickly realized how I could easily integrate it with Google Analytics. In this post we’ll use the Google… Read More