Like a Boss: Tracking Success with Google Analytics Event: SXSW Interactive Date: March 2016 Location: Austin, TX Are you constantly pressured to prove success on your website, but not exactly sure where to start? Many people put the most basic tracking code on their websites and call it a day. Then, when the rubber meets the road, they come to realize they’re missing the key metrics that align with the organization’s business goals. In this session, we’ll take a look at how to gather key business requirements and define KPIs that will set you up for success. Following that, you’ll learn how to deploy tags for an actual website using Google Tag Manager (GTM). By the time you leave the room, you’ll know how to track success on your website like a boss! More details