Isaac Abramowitz

Digital Analytics and Technology

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Configuring Accounts, Properties and Views in Google Analytics

I get asked a lot of times how you should create and organize accounts, properties and views in Google Analytics, but I typically answer that with a lot of questions. The true answer is that there is no ‘one’ answer to the question. It all depends on your website(s)/app(s) structure and your business needs. In… Read More


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